BAM!

House of Gray Studio

Founded by Kristen Gray

Los Angeles, California

hello@houseofgraystudio.com

Editors' Note

House of Gray Studio is a natural leader in graphic design that is capable of guiding brands to new horizons. Their brand identity solutions enable businesses to deliver not only good products, but also amazingly positive brand experiences.

About

We are a full service, Black-owned design studio with a team of freelance creatives from all over the globe.

A little about me: I am a 30-year-old creative consultant and designer out of Los Angeles with a passion for learning and assisting others. We live in a time where making an excellent first impression is a necessity, in the digital space and in the physical. Whether you’re a seasoned entrepreneur, starting your new business, or developing a personal brand, I aim to bring personality and story-telling design to your project.

I started designing flyers and logos 9 years ago during my time in undergrad. Freelancing was an amazing tool for me to develop my skills as a student. Over the years, I acquired a knack for helping others develop brands to tell their unique stories. In 2018, I started House of Gray Studio to further my ambitions & share my gifts. I’m so excited you’re here and I hope we get the chance to work together.

Selected Projects

Brand Identity Design

Yaya's Italian Ice - Mobile Dessert Service

Yaya’s Italian Ice is a new mobile dessert service, known for its East Coast-style Italian ice. The brand owners are from California and wanted to integrate the coastal influence into the brand. We were tasked to create a brand identity that highlights their commitment to adding flavor to local events and gatherings, emphasizing fun, flavor, and community in every scoop.

The new logo reflects Yaya’s vibrant, inviting, and playful nature, incorporating colorful, engaging visual identity that communicates the brand’s mission of bringing people together over delicious Italian ice. The visual identity features bright colors and fun graphics that appeal to all ages. This identity is applied across all branding materials, including the website, packaging, social media, and promotional materials, ensuring a cohesive and attractive presence that clearly communicates what Yaya’s Italian Ice is all about.

Brand Re-Design

Nyz Accessory's Shop - E-Commerce Jewelry Store

Nyz Accessory’s Shop is a boutique e-commerce jewelry store focusing on providing high-quality everyday accessories. Owner, Nyzeire, reached out to us for a rebrand. The brand’s origin story—starting from a demand for Ny’s personal nose ring styles on Instagram and evolving into a diverse range of accessories. The goal was to capture this journey and the essence of personal style expression in the new brand identity.

The new logo reflects the personal, stylish, and unique nature of Ny’s accessory selections. A fresh, modern aesthetic that aligns with the trendy and unique selections offered by the shop. The identity is designed to be versatile, resonating with both existing customers and new audiences.