New data from Art Basel and UBS reveals a 4% rebound in global art sales, driven by top-tier collectors while smaller galleries face continued pressure.
The global art market is regaining momentum. According to the newly released Art Basel & UBS Global Art Market Report 2025, total global art sales grew by 4% in 2024, reaching an estimated $67.8 billion. This marks a recovery from the contraction in 2023 and reflects increased confidence at the high end of the market — but the data reveals a widening gap between top-tier galleries and the rest of the ecosystem.
Clare McAndrew, founder of Arts Economics and author of the report, stated:
“The art market proved its resilience once again, but the recovery is uneven — largely favoring established players and collectors at the top.”
The annual report, a collaboration between Art Basel and UBS, is widely considered one of the most authoritative studies on the global art trade. Now in its ninth edition, the 2025 report draws from detailed data from over 1,700 dealers and 700 high-net-worth collectors across ten global markets.
Overall Market Performance
Global sales in 2024: $67.8 billion (up 4% from 2023)
Growth was concentrated in the high-end sector, with ultra-wealthy collectors continuing to drive the bulk of spending
Many mid- and lower-tier dealers reported ongoing pressures, including rising costs, weak foot traffic, and inconsistent buyer engagement
Dealer Sales
Reached $37.2 billion, a 3% increase from the previous year
Large dealers (with turnover over $10 million) saw the most significant gains, particularly through art fairs and private sales
Smaller dealers reported continued strain, especially in regions with limited institutional support
Auction Sales
Increased by 5% to $30.6 billion
The U.S. remained the dominant auction market by value, followed by China and the UK
Private sales by auction houses (not included in public data) also grew, especially in the ultra-high-net-worth segment
Online Sales
Accounted for 15% of the total market, marking a slight decline from recent highs
Hybrid strategies (combining in-person and online sales) have become the new standard, especially for dealers navigating global uncertainty
The report also highlights evolving behaviors among collectors:
Younger collectors (under 40) are growing in influence and tend to collect across categories (fine art, design, digital works, etc.)
These buyers are more digitally fluent, often discovering and purchasing works online
Yet even this group shows increased caution, preferring artists with a proven market presence
The study also included regional insights:
Collectors in the U.S. and Hong Kong reported the highest average expenditures in 2024
Spending levels in Brazil and Japan saw notable increases, signaling potential growth in under-recognized markets
For artists, curators, and dealers focused on the Black art world, the findings present both opportunities and challenges. The rebound in sales, particularly at the high end, may not translate into widespread gains for emerging or underrepresented artists. Many Black-owned galleries operate within the mid-tier market — the very segment showing the slowest recovery.
However, the rise of younger, more socially conscious collectors could offer a path forward. These buyers are more likely to value cultural relevance, representation, and narrative — attributes central to much of the work being produced in the Black art ecosystem.
Long-term growth will depend on building infrastructure that supports discovery, sustainability, and institutional recognition — areas where systemic gaps still remain.
The Art Basel & UBS Global Art Market Report 2025 was authored by Dr. Clare McAndrew of Arts Economics and commissioned by Art Basel and UBS. It draws from:
1,700+ dealer surveys
700 high-net-worth collector surveys across the U.S., UK, France, Germany, Italy, Mainland China, Hong Kong, Japan, Brazil, and Singapore
Auction data, economic analysis, and proprietary sales figures
The full report is available at: theartmarket.artbasel.com
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